In today’s technology-driven world, online competition is fierce, making it more important than ever to do everything in your power to help your website rise to the top of the search results. Employing a smart search engine optimization (SEO) strategy is absolutely vital if you want your business to be able to compete online.
SEO is an ever-changing field. Optimization strategies that worked yesterday may no longer apply today. Even worse, these outdated strategies may even wind up getting your website penalized by the search engines. Because of that, it is important to hire a company that is up to date with all of the latest changes in the search engine algorithms. The following tips for hiring an SEO agency will help you determine which best Miami SEO expert is the most qualified for the job:
Get proof of past success.
Ask any agency that you are thinking about working with to provide you with several case studies that demonstrate their ability to get results. Additionally, ask for the names of a few past clients that you can contact for a reference. Any legitimate SEO agency will be more than happy to provide you with this information.
Ask about their optimization strategies.
Find out how they plan to optimize your site. It is important to know so that you can be certain that none of them will get your site penalized. For instance, up until recently, the best way to get a site listed at the top of the search results was by building backlinks to it from other sites.
However, recent changes in the search algorithm have made traditional link building techniques dangerous. If you get too many links too quickly, or the wrong kind of links, it can wind up getting your site penalized. Likewise, techniques such as keyword stuffing, building doorway pages or other questionable tactics should be avoided at all costs. What tools are they using to monitor their work?
Ask whether they guarantee results.
This is actually a trick question. Any company that promises to get you a top spot in the search results or guarantees a high listing should be avoided. There are no guarantees in SEO, and any company worth their salt will know that.
Check out their social media accounts.
Most legitimate SEO companies will maintain an active social media presence on at least a couple of the major social networks such as Facebook, Twitter, Linkedin, and Google +. Check out their accounts to see what kind of information they are sharing. For instance, if they share breaking news about the SEO industry, interesting case studies, and other relevant information, it is probably a good sign. If on the other hand, they just post spammy links trying to get new customers, you should probably keep looking.
These tips for hiring an SEO agency will help you carefully evaluate companies to determine which one is the best match for your needs. It is important to look for a company that not only has a track record of success but that also continually works to stay up to date with all of the most effective optimization strategies.