Social and Mobile Digital Marketing
Promoting a Marketing Website
In the modern world, it is imperative to have a professional, functional, and attractive web presence. A great looking, customer friendly website is a must. Whether you are an entrepreneur, a business manager, a student, or designer, you have to have an office on the Internet, a virtual office, a website. If you don’t have a company website, you might as well be from another planet.
In today’s age of information everyone needs the exposure of a website, and to survive and thrive in business you need to be an active member of the modern online World Wide Web.
A professional and dedicated staff of experienced website designers can build you the custom website that best reflects the online image you want to represent to the world.
Having a great website is only one part of the equation. What good is a buried treasure nobody knows about without a map somewhere so someone can find it? If you have a website, but nobody knows about it, you are just throwing your money away on a delusion. It’s like owning a Ferrari you will never drive, and no one will ever see you in.
The number one, the main reason you want a website is to bring you clients and the only way to make that happen is to drive more and more traffic to your website. Traffic equals visitors; visitors equals customers; customers equal dollars, So traffic is money. Having your website found is the biggest ROI you can expect above any other form of marketing. The more the traffic, the more the clients, and the more the money!
It is not sufficient to buy a domain name, to pay for web hosting, and to install a script or CMS (content management system). If you want more visitors, you have to promote your website. You need an Marketing and Advertizing Agency SEO, Internet marketing, e-mail marketing, social media optimization and other methods and tactics we can help you with. But first, let’s see how you can build your website.
How to build an SEO Marketing website
There are a lot of different CMS solutions you can use to start your website – WordPress, Drupal, Joomla just to name a few. The advantages of using these CMS platforms is that they are reasonably priced, and some are even free, easy to install, and easy to maintain. There are tons of different plugins, themes, and features. The best known CMS on the planet today is WordPress. It is the best SEO optimized script.
What exactly is SEO and what can it do?
SEO stands for search engines optimization, and it is the tool needed to push your website to higher rankings on the web search. The higher positions of your website in the search engine results are, the more visitors your website gets. It’s just that simple, the more visitors, the more conversion, the more money your company makes.
WordPress is known as one of the best scripts for SEO optimization. All In One SEO Plugin is an award-winning plugin, one hundred percent free, downloaded and installed by millions.
The importance of choosing the right web hosting company If you are a beginner, you might not understand the importance of choosing the right web hosting company. What is the right web hosting company? Your website should be fast, and available worldwide. You should know that you can get support day and night.
Web hosting is a house for your website. Would you like to live in a nice house? Your website would.
The importance of Google ranking
Google is a number one search engine in the world. If you want to buy pizza, you ask Google where you can buy it. If you want to sell stuff, you ask Google where you can sell same. What does it mean? If you are making living selling pizza, you should have your website. Moreover, Google should love this website. When someone visits Google and asks “where can I buy pizza”, your website should appear on page 1 position 1.
That is easier said than done. There are hundreds and thousands of pizza vendors on the Internet; everyone wants to get more clients. So, you should be thinking of hiring the best SEO expert you can get.
The importance of Internet Social marketing
Online marketing means selling your own or other people’s stuff on the web. It does not require a website, but an audience of visitors, clients, and buyers.
How do you use internet marketing to sell products? Firstly, you have to build trust with your audience! Selling stuff right after your visitor gave you their email is not the right thing. Nobody is interested in just buying. Do you want to sell? Build trust through Social Media like Pinterest, Snapchat, Facebook, Twitter, send value, and then sell.
The importance of giving value
What is this value we speak off? Value is something your audience can find useful. If I were your client, I would like you to send me some freebies such as your book, your audio, video, guide, or even tips. It is not freebies. There are a lot of so-called “internet marketers” worldwide, who are willing to capture your email address to sell to you over and over again making you a repeat customer. You must build trust first.
Google -vs- other search engines
Should you be thinking of getting higher positions in other search engines?
There are several other search engines such as Yahoo, MSN, Bing, and AOL. However, they are not very important for your business.
Google is number one because it attracts way more users and commands more traffic than any other search engines by far; AOL uses Google’s search algorithms.
If Google does not love your website, the other search engines won’t change the situation.