SEO Marketing – A Basic Overview
If you would like to rank your website higher in the search engines, you are going to need a little bit of information about search engine optimization. It is also referred to as SEO marketing, the steps that you need to take in order to find your way to the top of the search engine listings for the keywords that you want to target. This is much more difficult than it used to be, requiring both on-site and off-site optimization strategies that are going to cater to the algorithms that search engines like Google have created. These algorithms are designed to eliminate websites that have very thin content, as well as too many backlinks from websites that either happen too quickly or are not related to, the content that you are presenting. Here is what you need to do in order to achieve top rankings in the search engines, especially Google, using these simple steps.
The first thing that you need to do is fully optimize your website which requires you to do five separate things. First of all, you need to choose a template that allows you to categorize everything, what is also known as creating a silo structure. This will make it easy for visitors to find the products that you are offering, and it will also make it very simple for the search engine robots to index what you have posted. The second thing is adding outbound links to authority websites, specifically keyword related websites that are ranking in the number one position for the long tail keywords that you are trying to also rank for. The third step is adding images to each post and the fourth is adding embedded videos. Finally, you will want to interlink your post together that are discussing similar SEO internet marketing topics, completing the process of on-site optimization.
Although there are some people that believe that building backlinks to your website is the most important aspect of search engine optimization, it is equally important to do the five previous steps. The to work together, and off-site optimization is essentially getting links on different websites, blogs, and social media properties that are pointing to your main website, and the pages and posts that you have created, specifically targeting the keywords you are trying to rank for. The keywords need to be used in the hyperlinked text, but only a small percentage of the time. This is something that you may want to outsource, but make sure that the company that you are using does so in a very gradual manner so that it looks as natural as possible.
Achieving Top Rankings
It will take a few weeks, sometimes a couple months, in order to achieve top rankings for the keywords that you have chosen simply because there are many keywords that have a phenomenal amount of competition. They may also have backlinks from websites that have a high PR, otherwise known as page rank, something that Google takes into account when looking at the quality of the links pointing to your website. Over time, as long as you are making regular posts and updates, and not using any black hat or unscrupulous ranking strategies such as keyword stuffing your images, you should be able to achieve the rankings that you want allowing you to have access to targeted buyers that will be interested in purchasing the products you are selling as a result of achieving top rankings on the search engines.